The first thing I did upon seeing DC Comics’ announcement about their new initiaitve, “DC Super Hero Girls”, was text the link to my sister, because it seems age appropriate for her 4-year-old daughter (a.k.a. my very precious niece) who is currently completely & utterly obsessed with being a superhero. She has been insisting on wearing her Superman/Supergirl t-shirt everyday! (I’m so proud.)
I’m excited that there will be apparel, TV shows, books and so much more for me to purchase for her, so that I can further encourage her interest in awesome heroes like Batgirl, Supergirl, and Wonder Woman.
That said, I get what my pal Stitch said in their excellent blog post here. I am always wary when people talk about making things “for girls”–as if girls could not like things that are not “feminised”! As if girls could not like things that are marketed to boys, just because!
Maybe I’m just sensitive because I’ve always liked Teenage Mutant Ninja Turtles and Polly Pocket (do they still make those? they were so rad) in equal measure. Likewise with Batman and Barbie dolls, or Hot Wheels cars and cupcake princesses. Because really, you don’t have to make something pink for girls to like it. I think it’s more important to cater the entire DC line to boys and girls, and to ensure that the gender and ethnic line-up is as diverse as the world we live in. To make sure little girls can see themselves in these superheroes, just as boys do.
Still, DC is actively trying to court young girls, and I think that is fantastic! I look forward to seeing the fruits of the DC Super Hero Girls initiative.