If you’ve been anywhere near Tumblr lately, you’ll probably been exasperated by the “crave that mineral” meme that has inexplicably and rapidly went viral, to the point where even luxury brands like Tiffany’s and Mercedes-Benz were referencing it on their social media accounts. It’s not the first meme to gain traction and it won’t be the last, but it felt particularly relevant as I caught up on Memetic, a three-part comic series published by BOOM! Studios.
Memetic, created and written by James Tynion IV (Batman, Batman Eternal), also features an animal-based image (a sloth) slowly taking over the internet. People go into a frenzy over it, as they often do with internet memes, but things take a sinister turn when said frenzy involves homicidal zombification.
I wrote a review of Memetic #3 (the final part of the mini-series) for Word of the Nerd — you can find it here, and I’ve also cross-posted it below.